FOR IMMEDIATE RELEASE: September 15, 2009

Los Angeles, CA, September 15, 2009 – Creative Intellects, Inc., a full service interactive advertising agency has been working as “The Agency of Record” for ‘It’s In Me’ – A self-help motivational website since January 2009. It’s In Me approached Creative Intellects to develop a comprehensive branding strategy as well as provide online marketing efforts geared towards traffic monetization. The branding standards have been developed through a series of market research initiatives and strategic design to reach its core demographic.

It’s In Me serves the purpose as the source for guidance and inspiration to assist one another through a simple yet practical approach. Although, the project will be constantly evolving the purpose is to help individuals in the self-help market, specifically. The spokesperson from It’s In Me issued the following statement “It has been a great pleasure in working with Creative Intellects, Inc., throughout our development of this exciting new venture. We look forward to working with our Agency Of Record to concurrently build this website into a much larger portal for guidance.” The goal of this project is to help individuals realize their true potential as it relates to personal development.

Creative Intellects is proud to present our latest branding efforts for It’s In Me. The project can be viewed at www.itsinme.com. Creative Intellects is a full service-advertising agency with agency services ranging from online marketing to creative campaign development. For more information about Creative Intellects, interactive advertising agency, visit our website at www.creativeintellects.com.

Creative Intellects, Inc. P.O. Box 1998. Norwalk, CA 90651-1998 www.creativeintellects.com
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In this article, we are going to be discussing our Logo Design and Brand Conceptualization process for the It’s In Me project.

Background: It’s In Me is an on-going project that is built on the premise that individuals have the capacity to fulfill their long-term and short-term goals. Here is an excerpt directly from the client:

I call this place home for those who seek guidance, hope, and the belief in infinite possibilities. If anyone knows what it is like to struggle and face certain adversities I am sure that I can relate to some level. Of course, I believe that I am the eternal optimist too. This space will serve as a place of stories of people who have wavered through life’s most difficult journey’s…. Read More

When Creative Intellects, Inc., was first approached, we were asked to brand and develop a unique design strategy that would last the test of time. We were asked that the brand convey, ‘Freedom, Peace, Mentorship, Selfless, and Love’ to name a few.

The Process

Creative Intellects, Inc., initial approach was to create a strong conceptual definition – one visual symbol with multiple interpretations. During our process we excluded abstract symbols as it was necessary for the mark to convey a highly personal look. During this process we conceptualized many symbolic forms that would represent the clients objective outlined above.

Through this process, we utilized the butterfly as our primary focus as it encompassed the true nature of the clients mission. An effort to really brand It’s In Me as a independent source as well as presenting a more resilient image it coincided with the client’s objective.

The Solution

The addition of an organic butterfly helps conceptualize the overall mission. The perspective of the left wing is within the background – indicating the experiences that we have placed behind. The right wing much larger is placed in the foreground, indicating hopes, dreams, and aspirations. The wing also indicates life’s right hand person. With the color scheme of grey and pink, our color theory is positioned to bring a sense of calmness to the viewer.

The logo is a strong pragmatic solution that is not too abstract. It’s effective on any medium and can be enlarged on signage, and reads well in both large and small versions and meets full criteria for black and white facsimile transfer. We call this brand strategy a home run.