FOR IMMEDIATE RELEASE: September 15, 2009

Los Angeles, CA, September 15, 2009 – Creative Intellects, Inc., a full service interactive advertising agency has been working as “The Agency of Record” for ‘It’s In Me’ – A self-help motivational website since January 2009. It’s In Me approached Creative Intellects to develop a comprehensive branding strategy as well as provide online marketing efforts geared towards traffic monetization. The branding standards have been developed through a series of market research initiatives and strategic design to reach its core demographic.

It’s In Me serves the purpose as the source for guidance and inspiration to assist one another through a simple yet practical approach. Although, the project will be constantly evolving the purpose is to help individuals in the self-help market, specifically. The spokesperson from It’s In Me issued the following statement “It has been a great pleasure in working with Creative Intellects, Inc., throughout our development of this exciting new venture. We look forward to working with our Agency Of Record to concurrently build this website into a much larger portal for guidance.” The goal of this project is to help individuals realize their true potential as it relates to personal development.

Creative Intellects is proud to present our latest branding efforts for It’s In Me. The project can be viewed at www.itsinme.com. Creative Intellects is a full service-advertising agency with agency services ranging from online marketing to creative campaign development. For more information about Creative Intellects, interactive advertising agency, visit our website at www.creativeintellects.com.

Creative Intellects, Inc. P.O. Box 1998. Norwalk, CA 90651-1998 www.creativeintellects.com
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In this article, we are going to be discussing our Logo Design and Brand Conceptualization process for the It’s In Me project.

Background: It’s In Me is an on-going project that is built on the premise that individuals have the capacity to fulfill their long-term and short-term goals. Here is an excerpt directly from the client:

I call this place home for those who seek guidance, hope, and the belief in infinite possibilities. If anyone knows what it is like to struggle and face certain adversities I am sure that I can relate to some level. Of course, I believe that I am the eternal optimist too. This space will serve as a place of stories of people who have wavered through life’s most difficult journey’s…. Read More

When Creative Intellects, Inc., was first approached, we were asked to brand and develop a unique design strategy that would last the test of time. We were asked that the brand convey, ‘Freedom, Peace, Mentorship, Selfless, and Love’ to name a few.

The Process

Creative Intellects, Inc., initial approach was to create a strong conceptual definition – one visual symbol with multiple interpretations. During our process we excluded abstract symbols as it was necessary for the mark to convey a highly personal look. During this process we conceptualized many symbolic forms that would represent the clients objective outlined above.

Through this process, we utilized the butterfly as our primary focus as it encompassed the true nature of the clients mission. An effort to really brand It’s In Me as a independent source as well as presenting a more resilient image it coincided with the client’s objective.

The Solution

The addition of an organic butterfly helps conceptualize the overall mission. The perspective of the left wing is within the background – indicating the experiences that we have placed behind. The right wing much larger is placed in the foreground, indicating hopes, dreams, and aspirations. The wing also indicates life’s right hand person. With the color scheme of grey and pink, our color theory is positioned to bring a sense of calmness to the viewer.

The logo is a strong pragmatic solution that is not too abstract. It’s effective on any medium and can be enlarged on signage, and reads well in both large and small versions and meets full criteria for black and white facsimile transfer. We call this brand strategy a home run.

Elegance is not a crime, to say the least. Who would have ever thought that one of the greatest fighters of all time would also have a brilliant talent for words? I like to believe that all of us in the industry have ‘grace’ to provide services with a friendly smile. On the other hand, when it comes down to business deals and management you must sting like a bee if you want things done, in certain cases.

The one word that comes to mind is – diplomacy. If you practice this, then things really will turn out for the best. So before you decide to make a move, just remember, if you do it with diplomacy you will be as graceful as the butterfly, but not without the attitude of a ‘bee.’

Hatel Bhakta | Mood: Feeling like a butterfly

As you walk up to a mirror you start seeing a reflection. Another face stares back. It’s not the face that you are used to seeing. This one is different and rather gentle in physique. You continue to stare at the soft reflection of what appears to be of someone whom you can trust and value. There is a sense of stillness in this individual. You finally make the courage to question who it is you are seeing in your reflection, only to realize that it is you. Yes, this is how the world sees you. It isn’t in anyway the same way that you had envisioned yourself. Somehow you are more attractive than you first thought. You can see things you never saw within yourself, such as character, value, and a sense of self. You are everything you make yourself out to be.

You continue to stare at the reflection and take a few steps back. The reflection changes. You see a rather aggressive character with a lost smile. You start to consider the moments when you become more aggressive and realize that you too float like a butterfly, and sting like a bee. The only difference is, that you make it work for you.

Mitesh Solanki | Feeling Like A Bee

The largest LA Mixer was last week and the Creative Intellects, Inc., team decided to storm the Shrine Auditorium and see what the latest and greatest that the City of Angels has to offer.

We were there before the big rush so we were able to check out the coolest booths and sample some amazing desserts. Seriously, if you did not attend it’s a bummer. We are glad that we did! After cruising around we found a few noteworthy spots that we believe really shine! These products/services are worth a double take.

Xtreme Desserts

We saw a long line of people waiting to sample the goodies, the most popular “Red Velvet Cookies” , which are truly nothing short of just amazing!! If you are a fan of red velvet cake, then this cookie is just the perfect treat for your special events. I know that they have different options, but who can resist red velvet cake? I was tempted to go back for another cookie, but I didn’t want to be greedy.

The bonus is that they have an online service for your convenience. We give this our two thumbs up!

LA Weekly

If you have seen LA Weekly Magazine before, you know it is jam packed with information on art, entertainment, and music. Here is something neat for our clients that are in fashion and entertainment. We met with one of the Senior Sales Executives for LA Weekly. She gave us a lot of information and we cannot wait to build our relationship with LA Weekly. By the way, our Creative Director loves their business card. It has ‘great use of scale and proportion combined with excellent typography.’ LA Weekly wins our vote on best marketing presentation!

LA Photo Party

Can we say it is probably the most exciting booth at the LA’s Largest Mixer! We were one of the first visitors to the booth and were greeted by the most energetic individuals you will ever meet. It was such a neat experience. You get all this fun gear that everyone sports and you walk into a white room. The 360 camera and mount took tons of great action pictures of us in action. Before you know it, you have a great panoramic shot of everyone as though they were standing right next to each other. In actuality, you were all in an enclosed circle. Who would have thought?!

This is so innovative yet great for companies who want to engage their employees in team-building activities. So the next time, you are going to host an event hire this company and you will totally get your monies worth!

If we were to just take the moment to stop and smell the roses life would be a little easier, don’t you think? I have always been fond of reading and dance. It does not require anything of you except that you give it your attention and that you also have fun while taking part in these activities.

If you think about it reading can keep your brain sharp and allow you to use your imagination. Dance is comparable to a exercise, which in turn can make you a healthier individual. I find that reading is a great way to relax as well as reflection. Dance is a great way to workout, you get to train your body for endurance and maintain balance.

So this week give reading or dance a chance and reap the benefits. I do and it feels great!

Hatel Bhakta | Mood: Light hearted ☺

Today I am amused that my Oh-So-Talented ‘Partner In Crime’ choose this quote as it directly correlates with her personality.

I am amused that I own over 90 books in my library and I have only read 1 of them, but I subscribe to 273 blogs and read them religiously.

I am amused that last night I learned to salsa dance (the Mexicali way) and sang mariachi without knowing the words.

What are you amused by?

Mitesh Solanki | Mood: Amused (Duh!)