Overview

Bollywood America is the nations largest South Asian festival, featuring an exclusive high-end fashion show, comedy show, and a dance competition. Bollywood America features the top talent in the creative industry.

Challenge

With increased competition as the South Asian exposure expands through the United States faced low attendance rates, reduction in online presence, and dilution of the brand.

Solution

Bollywood America quickly turned to Creative Intellects to gain exposure in the South Asian community. With an integrated marketing focus, Creative Intellects re-branded the organization, developed a custom web application, mobile enabled platforms, and a viral marketing campaign which utilized, blogger outreach, social media, and public relations.

Results: 3,000% increase in web traffic, 5,500% increase in user engagement, and web presence score up 39%. Creative Intellects campaign produced record revenue and highest turnout since its inception.

Services

Marketing Strategy
Market Positioning
Campaign Management
Online Business Strategy
eCommerce
Email Marketing
Web Analytics
Digital PR
Viral Marketing
Blog/Forum Marketing
Landing Page Optimization
Web Design/Development
Branding
Copywriting
Content Management System
Hosting
Sub-Version
Social Media
Mobile Optimization
Mobile Apps