Portfolio & Case Study
Mondo’s Baja Mexican, a sister compay of Taco Del Mar is a fresh, fun, and delicious alternative to Mexican food. They are known for the large hand rolled Mondo Burrito and rippin fish taco’s.
Mondo’s made its inception during a tough economic climate needed to create and position the brand, while competing with primary and secondary competitors on a regional level.
Creative Intellects devised a promotional campaign that featured the authentic cuisine through rich food photography, an integrated voice, tone, and style to craft the centralized brand message. Our integrated marketing strategy quickly built the brand through consistent messaging and art direction that provided Mondo’s a competitive advantage. Creative Intellects also integrated a cause marketing campaign and tailored messages through radio advertisements.
Results: Our initiatives increased foot traffic in-store by 35%, engaged the target market, and created brand loyalty through various promotions.
- Marketing Strategy
- Competitive Analysis
- Market Positioning
- Campaign Management
- Radio Advertising
- Creative Direction
- Print Collateral